CMS Direct provides various list processing and database services primarily for catalog retailers in the United States. This involves the handling of name and address and certain transaction information about millions of individual consumers. In addition to being a responsible DMA member and a trusted service provider, CMS Direct has a corporate culture and follows a guiding principle to protect the privacy of all consumer information in the performance of any services through its operating units Catalog Marketing Services and Prefer Network.
PRIVACY STATEMENT
CMS Direct supports and maintains the privacy and security of all data in accordance with federal and state laws and regulations and in accordance with guidelines established by the Direct Marketing Association. We consider adherence to these laws and guidelines fundamental to our stewardship of the marketing data and personal information we handle on behalf of our clients. CMS Direct believes that good corporate citizenship and integrity are essential to building trust within our company, our community and our industry, and CMS Direct regards respect for individual consumer privacy an inviolate value.
COMPLIANCE WITH LAWS
CMS Direct is held accountable for its information use by consumer privacy expectations and by laws and industry codes established by government entities and industry organizations. CMS Direct maintains privacy practices that are endorsed by the Direct Marketing Association. We maintain strict security of consumer data and maintain guidelines to protect for loss, misuse or alteration of information collected and used in CMS Direct products.
For more information about privacy, visit these Web sites:
Ø The Federal Trade Commission
Ø The Direct Marketing Association
SECURITY STATEMENT
CMS Direct maintains strict security of its database to protect against mishandling, theft, and access to the data.
CMS Direct believes the credibility of its privacy policy is only as good as the security processes and infrastructure in place to support it. To that end, CMS Direct invests appropriately to ensure our clients’ data is as secure as possible from internal and external security violations.
To ensure the security of the CMS Direct environment is maintained, network personnel monitor security system components and their configurations on an on-going basis. An executive level review of security systems and procedures as well as third party independent security analyses are conducted at least twice a year.
CMS Direct has implemented reasonable security measures in order to protect personally identifiable information from loss, misuse and unauthorized access, disclosure and alterations. Our employees are made aware of and are accountable for these procedures.
COLLECTION AND USE OF INFORMATION
CMS Direct does not collect any consumer information online for its own purposes. CMS Direct does not support offers known to be illegal or illegitimate. We do not support pyramid scheme offers.
The consumer data contributed by our Prefer Network membership for purposes of operating the Prefer Network cooperative database consists solely of consumer direct response information. This contributed data is collected and maintained solely for the purposes of the Prefer Network members and Prefer Network. Membership in Prefer Network allows access to aggregated information in the database about consumers so that a member may provide offers relevant to an individual’s lifestyle and needs. Consumer demographics, purchase history and other data may be collected and maintained to facilitate this process.
OPT-OUT
A consumer may elect to be removed from mailing lists. If you wish, as a consumer, to be removed from a single mailing list, you should contact that business individually. You can choose not to receive targeted catalog advertising by submitting your complete name and address to the Direct Marketing Association (DMA) at the following address:
DMA Mail Preference Service
P.O. Box 643
Carmel, NY 10512
Alternatively, you can visit the DMA’s website for an online form to opt out or for additional information: http://www.dmaconsumers.org/cgi/offmailinglist
You also may contact CMS Direct directly in order to be removed from the Prefer Network database by sending or emailing your complete name (including any name variations), mailing address and telephone number to our privacy officer.
Electronic Communication:
Privacy Officer
privacy@CMSDirect.com
Written Communication:
Office of Privacy Matters
CMS Direct
6300 Shingle Creek Parkway
Minneapolis, MN 55430
RIGHT TO TRANSFER INFORMATION
CMS Direct reserves the right to transfer any and all information that it collects to a third party in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of CMS Direct’s assets or stock.
CHANGES IN POLICY
CMS Direct may periodically amend this privacy policy from time to time. If any significant changes are made, we will notify you by posting a clear and conspicuous notice of the changes on this website.
QUESTIONS ABOUT POLICY
This privacy statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any other person or entity.
For inquiries concerning the CMS Direct Privacy Policy, use the contact information noted above.
© 2006, CMS Direct, All Rights Reserved.
