Marketing Services are delivered by an experienced team of direct marketers comprised of marketing consultants and analytical experts. Using thorough discovery sessions with our clients, this team identifies marketing opportunities that will significantly improve your profits and growth. We consider ourselves an extension of your marketing department.

Marketing Consultants

Our marketing consultants are experienced direct marketers that have “sat on your side of the desk” and understand every function you perform daily. Areas of opportunities that we address include:

• Marketing strategy and mail plan development
• Segmentation analysis
• Circulation depth analysis
• Contact strategy recommendations
• Cross-title and cross-channel opportunities
• Buyer migration studies
• Database and marketing integration

Analytical Experts

Working with the marketing consultant team, our analytical experts provide sophisticated products and tools to enhance your businesses performance levels. These tools include:

• Prospect and customer file regression models
• Lifetime value analysis
• Matchback analysis
• Product affinity studies
• Cross-channel analysis