The E-Commerce marketing solutions are a major building block for multi-channel marketers. This eSolutions suite of products will address your every need in growing your E-Commerce business.

CMS E-COMMERCE SERVICES

Enhancing your E-Commerce Business

Need a turn-key E-Commerce solution that links together all the pieces in your direct marketing strategy? At CMS, we give catalogers the ability to create cost-effective targeted promotions. Put our catalog E-Marketing expertise to work for you!

Building an E-Commerce Database

• The E-Commerce Design Conference
• Add e-mail address and E-Commerce activity to your database
• Select e-mail information for promotions or analysis
• Dedupe e-mail records
• Segment based on e-mail and E-Commerce activities
• Report on customers by channel, RFM, buyer crossover
• Integrate database with all customer activity: catalog, retail, Internet

E-Mail Campaign Management

• Provide marketing recommendations using collaborative filtering technology
  
  
• Distribute, coordinate and track performance of e-mails and campaigns
  
  
• Maximize lead generation, customer service and outbound opportunities
  
  
• Manage customer relationships

E-Marketing Services

• Internet Audits
• Research
• Consulting
• Strategic Planning
• Analysis and Reporting
  • - Click Stream Analysis
  • - P & L Analysis

Recommendation engine results are more than significant — they are stunning. In business processes where improvements are measured in tenths of a point, we are seeing 30% uplifts in cross/upsell recommendation take rates and 13% increases in order size. The CMS team will take a leadership role in making your project mirror these fantastic results.

Acquiring New E-mail Customers

Have you considered these new lead generation ideas?

• Your own web site lead capture techniques, including ‘pop-up windows' for e-mail registration, specials, newsletters, catalog requests, and clubs
  
  
• Newsletter Sponsorship for $20 and $40 per thousand provides direct access to your home page in other companies’ e-mail newsletters
  
  
• Refer-A-Friend program
  
  
• Targeted e-mail rentals for greater cost effectiveness
  
  

Maximizing Outbound E-mail Campaigns

Are you taking advantage of e-mail marketing to grow your customer list and profits?

• Creating personalized and targeted offers
• Sending AOL, HTML and test versions
• Test e-mail functionality and performance
• Real-time Web-based reporting of clicks, orders, and revenue
• Automated e-mail responses such as thank you, cross-sell, and free shipping offers
• Opt Out and bouncE-back handling and tracking by campaign
• Create a fuller, multi-channel contact strategy that features both catalogs and e-mails
• Comprehensive List Management services

Integrating Internet Activity into a Central Marketing Database

Are you blending customer information from all channels into one customer-centric warehouse?

• Complete customer, order, and promotion history across all titles and channels
• Powerful, proprietary combine logic
• Dynamic segmentation for any application
• Match Internet activity to source where unknown
• MarkeTrack Direct Access reporting tool
• Marketing Services and expertise to guide your database design, implementation, and business strategies

CMS Provides Marketing Insight, Execution, and Support!

• CMS has experts in database marketing, and E-Commerce who will get to know your business, customers, and information.
  
  
• CMS will work with you to maximize your Customer-Relationship-Management opportunities, integrating your direct marketing strategies.